In March, Bing Ads launched its Bid Landscape tool in the U.S. — essentially equivalent to the Bid Simulator in Google AdWords. Now, Bing Ads is rolling out Bid Landscape at the ad group level.

Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by all U.S. advertisers. The bid landscape tool, which was originally released in March, is ...

Advertising is one incredibly complicated industry that, at times, works almost directly with supply and demand. One incredible simulation of the practically inundating world of advertising is the ...

Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they’re likely to see from changing keyword bids. AdWords users will immediately be comfortable ...

AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategies. Central to this transformation is the pivotal ...

Bing announced they have expanded the Bid Landscape Tool to support not just keywords but also ad groups. The new feature has launched in the US currently but will be expanded worldwide in the near ...

Paul Smith, vice-president, EMEA for Salesforce Marketing Cloud discusses the evolution of social advertising and highlights some of the results found in the company's Social Ads Index Facebook report ...

In 2024, artificial intelligence stands as the bedrock of innovation in digital advertising, reshaping strategies and redefining success metrics. With an astonishing pace of growth, AI continues to ...

The run-up to the 2024 presidential election is expected to be the biggest political ad spend cycle in history, with projected increases by a staggering 13% compared to 2020’s previous presidential ...

Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape. Often, the same inventory is available from multiple sellers – from networks ...